Saccos urged to rebrand to attract more members, increase capital base

Garissa County Director of  Cooperatives Samuel Karanja has urged Saccos to rebrand and recruit more members as a move to increase their savings and cement their loan base.

Speaking to  Sacco Review  newspaper  in his Garissa office , Karanja noted that rebranding would enable the recruitment of members beyond Saccos’ geographical territories thus move  towards the achievement of greater economic gains.

The director urged Saccos to strive to get their members to open FOSA accounts, further lamenting that women representation in the Sacco movement in the entire North Eastern region is wanting.    

He blamed the situation on the conservative cultural norms which allow men to dominate positions at the expense of women.

By Amoto Ndiewo

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