Chai Trading Company leaders during the launch of the strategic plan

Chai Trading Company launches five-year strategic plan

Chai Trading Company has unveiled a five-year plan focused on reducing tea marketing costs and improving farmers’ returns. A mega warehouse in Miritini, Mombasa, is expected to streamline tea storage and handling ahead of the auction. KTDA leaders are targeting new markets and stronger global demand to deliver better value for tea farmers. Tea farmers…

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