Sacco Review | The Leading Newspaper for Co-operative Movement in Kenya
The Leading Newspaper for Co-operative Movement in Kenya
In an incredible year for Kenyan brand growth, CIC Insurance Group emerged as the fastest-growing brand, with a 63 per cent increase in brand value to KSh1.9 billion. This growing is predominantly attributed to its increased Brand Strength Index score of 82.98, indicating enhanced customer perceptions and heightened brand strength. CIC Insurance Group’s AAA- rating…
Equity Bank has once again been recognized as Kenya’s most admired brand, as banks top the list of best brands in the country. According to the latest report by brand valuation consultancy firm–Brand Finance, Equity attained a brand value increased to KSh65.8 billion, representing one per cent increase. Safaricom follows closely with KSh58.1 billion then…
