Firms absorb rising costs in a bid to retain customers

Kenyan businesses are increasingly absorbing rising production and operational costs as they seek to retain customers amid growing price sensitivity and weakening purchasing power. The strategy is intended to protect sales volumes and prevent customers from switching to cheaper alternatives, but it is putting pressure on firms’ profit margins as fuel, transport, energy and raw…

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Kemuma engineering Systems CEO Jecinta Kemuma addressing the press/Photo by John Kamau

Rising Middle-East tensions pile pressure on Kenyan women-led businesses

Kenyan women entrepreneurs are grappling with mounting economic pressure linked to the ongoing Israel–Iran conflict, with industry players warning that escalating production costs could soon be passed on to consumers. Businesses that depend on imports of raw materials and finished goods from the Middle East and other affected regions are bearing the brunt, as shipping,…

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