Safaricom Sacco to targets SMEs in new market strategy

Safaricom Sacco Chairman Paul Msava

Safaricom Sacco Limited is set to broaden its customer base by focusing on Small and Medium Enterprises (SMEs).

This was revealed during a meeting with Cooperatives and MSMEs Cabinet Secretary Simon Chelugui.

“Today, I received the Board of Safaricom Sacco Limited who paid me a courtesy call where we discussed many issues including broadening of their customer base,” he said.

The CS urged the Board led by Chairman Paul Msava and Chief Executive Officer Joseph Njoroge to align their services in line with the Government’s Bottom Up Economic Transformation Agenda (BETA).

“I also assured them of my support even as they plan to broaden their customer base by focusing on Small and Medium Enterprises (SMEs),” he said.

The CS added that Saccos are the engine that drives the economy right from the grassroots and that he was very pleased with the progress the country has made in the last one year.

By Amos Kimutai

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