In an incredible year for Kenyan brand growth, CIC Insurance Group emerged as the fastest-growing brand, with a 63 per cent increase in brand value to KSh1.9 billion.
This growing is predominantly attributed to its increased Brand Strength Index score of 82.98, indicating enhanced customer perceptions and heightened brand strength.
CIC Insurance Group’s AAA- rating highlights significant confidence and trust among its customers, highlighting strong brand equity and a robust market strategy that aligns well with consumer needs.
Other brands are NCBA, with a 44 per cent increase in brand value to KSh19.7 billion, and Centum Investment Company, marking a 36 per cent rise to KSh713.8 million.
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These figures represent the strategic adaptability and resilience of the brands in the country amid operational and economic challenges, pointing out a promising path for the future of corporate landscape in Kenya.
“We are thrilled to announce that CIC Group has been rated Kenya’s fastest growing brand, soaring by an impressive 63 per cent according to Brand Finance report,” CIC posted on its instagram.
Every year, Brand Finance tests 6,000 of the biggest brands and publishes over 100 reports ranking brands across all sectors and countries.
By our reporter
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