Saccos invest highly in publicity campaigns to increase membership, share capital

Many Saccos countrywide are using publicity campaigns to net in more members which consequently increases their share capital and liquidity. The Saccos adopt big marketing budgets as a move towards making them more popular among their target market. Adopted publicity materials are creative, attractive and direct since they are tailored to reach and entice specific…

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County organizes capacity building for Coops, Saccos to enhance productivity

Uasin Gishu county department of Trade, Industrialization, Tourism, Cooperatives and Enterprise Development has organized a highly impactful capacity building and training exercise for Saccos and cooperatives to enhance the movement’s productivity in the area. The department’s CECM Martha Cheruto said the training focused on share mobilization, bookkeeping and auditing, management strategies and embracing new technological…

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Gachagua vows to eradicate cartels in coffee sector

The government has vowed to eradicate coffee cartels, improve marketing strategies and increase prices in an elaborate bid to revive the once vibrant sector. Deputy President Rigathi Gachagua said once cartels are eradicated and marketing and price improved, coffee production will automatically go up, leading to better returns to farmers, sufficient foreign exchange and vibrant…

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Ministry of Agriculture develops 7 regulations to promote livestock production

Directorate of Livestock Policy and Regulations representative Dr. William Akwimbi has expressed optimism that law and order will be restored in the Ministry of Agriculture and Livestock following the development of seven regulations to promote livestock production. Speaking in Kisumu during a public participation drive attended by stakeholders from Nyanza and Western regions, Dr. Akwimbi…

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