There are various Saccos in the country and best strategies are needed to make a Sacco increase its membership size. Below are some of the marketing strategies.
1). Have a good website
Since the internet is everywhere, website is very vital new and prospective members have access easily. Good website will boost membership.
2). Offer free training
Training will create awareness among people thus when it is done for free there will be people who will be interested to join a Sacco. There are various areas a Sacco can train people especially on matters of financial literacy and investments. This will increase membership of the Saccos.
3) Functional social media platforms
Presence of A Sacco on social media platforms including LinkedIn, X, Facebook, and Instagram among others will enables masses to know about its existence and its purposes. New members will join a Sacco if its services and products suit them.
- Offer attractive interest rates
Sole aims of Saccos is to enable members earn interest on their savings and receive dividends as well. Therefore, SACCOs should focus on ensuring its interest rates on savings and loans are favourable. This will entice more new members and retain the existing.
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- Diverse products and services
People have different needs and presences thus any Sacco should have a variety of services and products to cater for many people. Some members join Saccos to save and others to obtain credit facilities.
- Excellent service delivery to members
Service customers in effective and efficient way will retain and rope in new customers. A Sacco should ensure it pursues excellence in serving its customers. Queries from members should be resolved quickly and should be served promptly. Mobile Apps and social media platforms should work efficiently to avoid inconveniences
- Take part in corporate social investment programmes
Social investment programmes shows how Sacco is committed to the community. There are various initiatives a Sacco can engage in including This could include sponsoring community events, organising local charities, and promoting environmental sustainability. By engaging the community the Sacco build trust and goodwill and members within the community reciprocate by joining the cooperative society.
By our reporter
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