Recruitment drive turns around dormancy in Chai Sacco membership
Aggressive marketing has seen Chai Sacco’s active membership grow by 27.9 per cent from 25,945 in 2021 to 33,184 in 2022, a consequence of a campaign that reduced dormancy from 9,131 to 707. Revealing this during the Sacco’s 50th Annual Delegates Meeting (ADM) at Safari Park Hotel, Chairman Boniface Ayub said this was a result…
