Market diversification - Sacco Review | The Leading Newspaper for Co-operative Movement in Kenya

KEPSA calls for market diversification to strengthen SMEs

Sacco ReviewJuly 23, 202604 mins

KEPSA urged SMEs to diversify markets and supply chains to reduce risks from global disruptions. CEO Carole Kariuki encouraged businesses to embrace AI and digital tools to improve competitiveness. She called for stronger public and private sector collaboration to address finance, taxation and market access challenges. Kenya’s small and medium-sized enterprises (SMEs) have been urged…