Saccos invest highly in publicity campaigns to increase membership, share capital

Many Saccos countrywide are using publicity campaigns to net in more members which consequently increases their share capital and liquidity. The Saccos adopt big marketing budgets as a move towards making them more popular among their target market. Adopted publicity materials are creative, attractive and direct since they are tailored to reach and entice specific…

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County organizes capacity building for Coops, Saccos to enhance productivity

Uasin Gishu county department of Trade, Industrialization, Tourism, Cooperatives and Enterprise Development has organized a highly impactful capacity building and training exercise for Saccos and cooperatives to enhance the movement’s productivity in the area. The department’s CECM Martha Cheruto said the training focused on share mobilization, bookkeeping and auditing, management strategies and embracing new technological…

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