Regional trade advisor Wathingira Gituro Speaking during the NCBA Trade Commissioners Forum in Nairobi on June 3rd, 2026-Photo|Courtesy
SMEs urged to rethink East Africa expansion strategies, cut middlemen reliance
Small and Medium‑sized Enterprises (SMEs) eyeing growth beyond Kenya have been cautioned against treating the wider East African region as a single, uniform market. Trade experts say such blanket expansion strategies risk undermining business prospects, urging firms instead to adopt deliberate, country‑specific approaches. Speaking during the NCBA Trade Commissioners Forum in Nairobi, Regional trade advisor…
