Agricultural stockists across the Rift Valley and Central Kenya are set to benefit from a new financing model that promises to ease long‑standing cash flow challenges in the farm input supply chain. The initiative, spearheaded by Avenews Agri‑Fintech in partnership with Grebe Enterprises Limited, will allow agro‑traders to access instant credit at the point of purchase, eliminating the need for upfront payments or lengthy loan approvals.
Under the new arrangement, stockists will order inputs directly from Grebe Enterprises and receive immediate financing through Avenews, with repayment scheduled after the inputs are sold to farmers.
Speaking during the signing of a memorandum of understanding in Nakuru, Avenews Kenya business development director Emanuel Murai said the system embeds finance directly into existing supply chains rather than relying on traditional lending structures.
“A stockist will be ordering agro‑inputs from Grebe, receive the supplies without upfront payment and will be required to repay Avenews after selling the inputs to farmers,” he explained.
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Murai noted that the model is designed to close the gap between demand and liquidity, a challenge that often forces traders to miss critical selling windows. By linking financing to the actual movement of goods from supplier invoice to delivery and eventual sale, the system enables faster restocking and more efficient operations in a market defined by seasonal demand and thin margins.
Grebe Enterprises general manager Dunson Kamau said delayed access to working capital has been one of the biggest constraints facing agro‑traders. He added that the partnership would help stockists expand their businesses without being held back by cash flow cycles, pointing out that a pilot phase had already produced encouraging results.
The rollout will initially target Nakuru and the wider Rift Valley region, where Grebe has an established distribution network, before expanding into parts of Central Kenya.
By Masaki Enock
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