- Chai Trading Company has unveiled a five-year plan focused on reducing tea marketing costs and improving farmers’ returns.
- A mega warehouse in Miritini, Mombasa, is expected to streamline tea storage and handling ahead of the auction.
- KTDA leaders are targeting new markets and stronger global demand to deliver better value for tea farmers.
Tea farmers are set to reduce warehousing costs that run into millions of shillings annually following the planned completion of a mega warehouse in Mombasa next year.
Once completed, the smallholder tea factories are set to register an impact designed to reduce the operating costs in the marketing of the produce before the Mombasa Tea Auction.
During the launch of the Chai Trading Company Limited (CTCL) five-year strategic plan, company Chairman David Ndung’u said the facility, located in Miritini in the coastal town, will be of major assistance to the tea trade. He said it will establish centralised storage of nearly all Kenya Tea Development Agency (KTDA) teas for more efficient handling.
The strategic plan will focus on impacting value to the farmers through accelerating efficiency, cost reduction, and sustainable warehousing and tea trading.
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Accompanied by KTDA Holding Chairman Enos Njeru, Ndung’u said the plan also aims to grow the CTCL trading arm to diversify into new markets as part of the Group’s wider plan to broaden the customer and product reach for better value for the farmer.
The KTDA officials launched the five-year strategic plan, which will focus on impacting value to the farmers through accelerating efficiency, cost reduction, and sustainable warehousing and tea trading.
The plan also aims to grow the CTCL trading arm to diversify into new markets as part of the Group’s wider plan to broaden the customer and product reach for better value for the farmer.
At the forum, Njeru said the continued plucking of quality green leaf has led to increased market demand for Kenya’s tea in the global arena.
“We are presently working with other stakeholders in marketing Kenya’s tea in all parts of the world, as we appreciate the farmers’ efforts to sustain the produce,” said Njeru.
Others present were KTDA Holding Vice Chairman Eng. Samuel Mosonik, Group Chief Executive Officer Eng. Francis Miano, and other senior KTDA officials.
By correspondent
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