Coops urged to rebrand to attract more members

Garissa County Director of Cooperatives Samuel Karanja has urged Saccos to rebrand and recruit more members to increase their savings and loan base.

Speaking to  Sacco Review in his Garissa office, Karanja noted that rebranding would enable the recruitment of members beyond Saccos’ geographical territories.

The director urged Saccos to strive to get their members to open FOSA accounts, further lamenting that women’s representation in the Sacco movement in the entire North Eastern region is poor.    

He blamed the situation on the conservative cultural norms that allow men to dominate in positions at the expense of women.

By Amoto Ndiewo

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