The Insurance Regulatory Authority (IRA) has pitched camp in Kakamega County for a four day interactive workshops to sensitise locals on its Bima Mashinani initiative.
According to the Authority, Kakamega was chosen following minimal investment in insurance matter within the region.
The organisers have planned to engage various stakeholders including the Media, March 24, Boda boda operators and owners on March 25, the National Government Administrative Officers (NGAO), persons living with disabilities (PLWDs), Kenya National Union of Teachers (KNUT), Kenya Union of Post Primary Education Teachers (KUPPET) Â on March 26 and later Matatu operators on march 27; where the regulator will be highlighting the importance of insuring their properties and themselves against any eventualities through the Bima Mashinani initiative.
During the Boda boda operators and owners session, the  regulator trained them on road safety, insurance uptake and the need to protect their livelihoods through insurance policy.
The IRA facilitators observed that through these workshops, they aim to reach out to many people within the region and convince them to insure their properties and themselves.
Earlier the authority held training with Kakamega journalists and business reporters through the guidance of IRA director Immaculate Shamala and team where they deliberated on bow best the media can inform, inspire and empower communities and masses through positive and impactful story telling.
Shamala addressed the powerful impact the media possesses in shaping the public observation as the information relayed by the media for the public consumption greatly determines how they will understand and gauge issues related to insurance.
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According to the deputy director corporate communication and public relations Joanne Wanjala, the four-day Bima Mashinani will see various stakeholders brought on board through a vigorous engagement meant not only to deepen the understanding of trends in the insurance industry but also lure more members into signing for various insurance policies besides demystifying the long perceived notion that insurers are thieves.
She stated that the Media training will give room for business reporters to learn more about the essentials of insurance, strengthening accurate and effective positive insurance reporting.
The director corporate services (DCS) Esther Musyoki while addressing the Media training on fair reporting on insurance matters applauded the role the sector was playing on informing and educating the masses on various insurance issues within the country.
She called on the public to take advantage of the Bima Mashinani and enroll for the insurance policy and stressed that it was important for the sugar belt region to rise in insurance investment matters.
She said such trainings will ensure accurate reporting, covering the performance of the industry, the insurance act, fraud detection as well as consumer protection.
She added that the training will equip journalists with accurate information concerning insurance to improve on story pitching.
During the training it was revealed that most insurance consumers do not read and understand their insurance policy schedule and yet it was the fall back plan to the whole policy.
By Wakhungu Andanje
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