The hits and misses in Sacco rebranding frenzy
By Fred Sitati The liberalization of the Cooperative Sector vide Sessional Paper No 6 of 1997 titled Cooperatives in a Liberalized Economic Environment gave Saccos a chance to rebrand to grow and enhance their competitiveness in the liberalized market. They rebranded by developing strategic plans that prioritize short and long term measures of achieving intended…
