President William Ruto has launched the disbursement of Ksh173.2 million in business start-up capital under the NYOTA programme, aimed at supporting young entrepreneurs in the country.
The funds will benefit 6,982 youth from Nyeri, Murang’a, Nyandarua, and Kirinyaga counties. The launch event took place at the Kabiru-ini ASK Grounds in Nyeri.
The NYOTA initiative targets 820,000 young people, focusing on four key pillars: business support, recognition of prior learning, training and mentorship, and savings. These components are designed to equip the youth with the necessary skills and resources to thrive in the business world.
During the launch, President Ruto emphasized the importance of placing youth at the centre of Kenya’s national agenda.
“We must tap into the energy, skills, knowledge, and expertise of our young people to drive our national transformation, both now and in the future,” he said.
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The president highlighted that the government has taken deliberate steps to empower young people, making them active participants in Kenya’s transformation journey.
Alongside the NYOTA initiative, these efforts include the Affordable Housing Programme, job opportunities abroad, and digital jobs, all aimed at providing young people with viable pathways to opportunity and enterprise.
By Obegi Malack
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