Members of a leading Sacco in Embu County during an AGM meeting, it turns out that most were dominated by elderly people hence the need to market the entities more to young people to inculcate the culture of savings into them.
SACCOs in Embu urged to target youth to boost saving culture
Management of Savings and Credit Cooperative Societies (SACCOs) in Embu County has been challenged to deliberately target young people in their recruitment and marketing campaigns, with the aim of fostering a culture of long-term saving and investment. It was further suggested that SACCO marketing initiatives be integrated into the education system, with experts visiting secondary…
