Meru County has officially rolled out the implementation of the Miraa Promotion Act, 2026, a landmark law designed to regulate one of the region’s most lucrative cash crops. The legislation, developed in partnership with stakeholders across the miraa value chain, is now operational countywide and seeks to streamline trade, protect farmers from exploitation, and ensure all players operate within a structured legal framework.
The enforcement drive brings together miraa traders, county officials, security agencies, and the Meru County Investment and Development Corporation (MCDIC). Speaking during a stakeholders’ forum at the county headquarters, MCDIC Managing Director Dr. Jotham Kirimi said the Act was crafted to restore order in the miraa industry while safeguarding the interests of legitimate players. “The enactment is a godsend since it comes amid growing concerns from farmers over market irregularities, exploitation by brokers, and the lack of a clear regulatory framework governing the crop’s movement and trade,” he said.
Dr. Kirimi explained that the law provides a legal foundation for promoting miraa development, regulating trade, assuring quality, protecting investments, and improving marketing systems. He emphasized that the corporation is fully aligned with Governor Rev. Mutuma’s directive to enforce the Act, noting that a properly regulated market will create a more predictable business environment for all stakeholders. “The governor has always strived to ensure the miraa sector is one of the key areas of focus in efforts aimed at improving farmers’ earnings and strengthening accountability within the industry,” he added.
Under the new framework, all individuals and businesses engaged in miraa-related activities, including aggregators, transporters, exporters, and importers, will be required to register and obtain licenses. Aggregation centers must operate only from approved facilities and maintain proper records of produce received and dispatched. Dr. Kirimi said the registration process will enhance traceability, accountability, and quality control, warning that those who fail to comply risk enforcement action once the implementation phase gains momentum.
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Security agencies have pledged full support for the enforcement measures. Meru County Police Commander Moses Mutesya cautioned residents against participating in planned demonstrations, warning of arrests and prosecution for those flouting directives. He stressed that police will work closely with county enforcement officers to ensure miraa transportation follows the law, particularly at designated stops. “We will not hesitate to assist enforcement officers from the County Government of Meru to take action on those found breaking the newly passed miraa law,” he said.
Public health officials have also joined the enforcement effort. County Public Health Director Dr. John Inanga noted that miraa is a scheduled crop and must adhere to strict hygiene standards. He said regular sampling will be conducted to eliminate health risks associated with poor handling. “We shall work closely with other stakeholders to attain the set hygienic standards, ensuring compliance from aggregation parks to the final stages of sale,” he explained.
The enforcement of the Miraa Promotion Act marks a turning point for the sector, which has long been plagued by irregularities and exploitation. County leaders believe the law will shield farmers from unfair trading practices, promote transparent marketing systems, and restore confidence in one of Meru’s most important economic pillars.
By John Majau
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