- NYOTA mentorship sessions have begun across all 47 counties for Cohorts 1 and 2.
- MSEA says participation is mandatory for beneficiaries to access the next support phase.
- Mentors will provide practical guidance on business management, growth and sustainability.
Mentorship sessions under the NYOTA Business Support programme officially kicked off today in all 47 counties, targeting young entrepreneurs enrolled in Cohorts 1 and 2 nationwide.
The Micro and Small Enterprises Authority (MSEA) is implementing the exercise under the National Youth Opportunities Towards Advancement (NYOTA) project. Assigned mentors will reach out to beneficiaries directly to arrange two mentorship sessions at each business premises, offering practical guidance tailored to individual enterprise needs.
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Cohort 1 beneficiaries will undertake Sessions 3 and 4, continuing the handholding support meant to strengthen their businesses and accelerate growth. Meanwhile, Cohort 2 beneficiaries will begin with Sessions 1 and 2, helping them apply the business skills gained during training to their newly established enterprises.
Consequently, MSEA has made completion of the sessions mandatory for all participants. Beneficiaries who skip the exercise risk being locked out of the next phase of the NYOTA Business Support intervention.
According to MSEA, three simple steps will keep beneficiaries on track. First, they should respond promptly when their mentor makes contact. Second, they should agree on a convenient date and time for the visit. Finally, they must be available at their business premises for the scheduled sessions.
The mentorship drive builds on gains already recorded under the wider NYOTA project. Notably, MSEA disclosed in July that 90,478 youth had completed the first two rounds of mentorship, covering financial management, business planning, customer service, record keeping and growth strategies. The authority also reported that 91,253 beneficiaries had received the first tranche of business start-up capital, totalling more than Ksh 2.01 billion.
Ultimately, the programme aims to equip young entrepreneurs with the skills, guidance and continuous support needed to build stronger, more sustainable businesses. Sessions will run in the beneficiaries’ business premises, giving mentors first-hand insight into daily operations before offering advice.
Therefore, beneficiaries who have not yet been contacted are encouraged to remain reachable, as mentors are expected to work through the remaining counties in the coming weeks.
By Benedict Aoya
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