Co-operatives and Micro, Small and Medium Enterprises Development Cabinet Secretary, Wycliffe Oparanya has reiterated the government’s commitment to supporting Micro, Small and Medium Enterprises (MSMEs) through progressive policies, affordable credit, and capacity‑building programmes aimed at driving sustainable growth and competitiveness.
In a speech delivered on his behalf by his Special Advisor, Dr. Edward Mudibo during the Elite Brands Awards International Gala Dinner, Oparanya said the government is rolling out strategic initiatives such as MSME Connect and regional trade fairs to expand market access and promote enterprise growth across the country.
Oparanya urged businesses to invest in their employees, embrace innovation, and create opportunities for youth and women, noting that continuous improvement, ethical leadership, and sustainable enterprise development are essential for building resilient enterprises.
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“A strong and sustainable brand is built on trust, innovation, and ethical leadership. Organisations should prioritise these values to enhance customer satisfaction and achieve sustainable growth,” he said.
He further emphasized that the government is committed to expanding access to affordable credit and creating an enabling environment for MSMEs to thrive, describing the sector as a backbone of Kenya’s economy.
Oparanya underscored that the government’s interventions are designed not only to ease access to finance but also to strengthen the capacity of MSMEs to compete in regional and international markets.
By Masaki Enock
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