Cooperative stakeholders’ recommendations to boost sector

Stakeholders in the cooperative movement aired the major challenges facing the movement to Cooperatives & MSMEs CS Simon Chelugui and PS Patrick Kilemi. National Cooperative Housing Union (NACHU) National Chairman Francis Kamande lamented about the few housing units in the country. He revealed that Kenyan urban centres need about 2,500,000 housing units but there are…

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Ruto lauds cooperative business model for guiding his economic agenda

President William Ruto has lauded the unique nature of the cooperative business model of aggregating human and capital resources for informing his administration’s economic transformation agenda. The president revealed that since Saccos focus on uplifting Kenyans at the bottom of the economic pyramid, his administration decided to use them to help in economic transformation. He…

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Saccos invest highly in publicity campaigns to increase membership, share capital

Many Saccos countrywide are using publicity campaigns to net in more members which consequently increases their share capital and liquidity. The Saccos adopt big marketing budgets as a move towards making them more popular among their target market. Adopted publicity materials are creative, attractive and direct since they are tailored to reach and entice specific…

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