Ukulima Sacco rebrands to Apstar Sacco to cast net wider and welcome MSMEs

Ukulima DT Sacco Society has rebranded to Apstar Sacco to redefine its business model, departing from its traditional catchment of the farming community to attract youthful membership in the Micro, Small and Medium Enterprises (MSMEs) segment. Part of the vision is to offer clear and transparent financial products and services, which will be accessible to…

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Sacco re-branding is a great idea if properly planned

A number of Saccos have rebranded to breathe a new life into their existence. The hope is that with a change they will be able to capture the imagination of members, both existing and prospective, in a way that will bring positive energy and reinvigorate the many lattices that may have been rendered ineffective by…

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Saccos urged to rebrand to attract more members, increase capital base

Garissa County Director of  Cooperatives Samuel Karanja has urged Saccos to rebrand and recruit more members as a move to increase their savings and cement their loan base. Speaking to  Sacco Review  newspaper  in his Garissa office , Karanja noted that rebranding would enable the recruitment of members beyond Saccos’ geographical territories thus move  towards…

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