Saccos go big in publicity campaigns to woo new members

Savings and Credits Cooperative Societies (Saccos) in Embu County have enhanced publicity programmes to expand their customer base among the youthful digitally suave potential investors while retaining the traditional clientele of the elderly.

Despite the high adoption of technology to ensure various services are easily accessible to the customers, the Saccos have not abandoned the traditional face to face marketing outings covering distribution of brochures and other reading materials.

Speaking to Sacco Review, Nawiri Sacco’s Marketing Manager John Muriithi said the Sacco, feasibly one of the most financially vibrant and stable farmer based societies in Meru county, has continued to be prominently visible to residents and potential customers due to its vibrant marketing jigs.

According to the manager, the Sacco has enhanced publicity programmes in a bid to expand its customer base among the youthful digitally suave potential investors whereas safeguarding retention of the traditional clientele of the elderly.

“We have launched special packages targeting women oriented investments to specifically ensure that there is gender balance in the society’s services for this competitive market,” Muriithi stated.

Muriithi held that membership to the Sacco has continued to grow due to the targeted marketing campaigns by the highly professional and Information Communication Technology (ICT) conversant marketing and publicity team.

He explained that the Sacco management had decided to open new branches to meet the demand for services by new members.

“The decision to establish new outlets has been prompted by the high demand for services and products on offer to customers by the Sacco,” he said.

With a massive membership of over 100,000 members drawn from the poor communities, an asset base of over Ksh3 Billion and a dividends payout of 15 per cent over the last 4 years, Nawiri Sacco is a hard tackle not only for the other 175 deposit taking Saccos in Kenya, but for the commercial banks as well.

The manager explained that access to various loans had been made easy especially through what he described as the up to date Nawiri Sacco stable mobile banking system through which qualified customers could now access up to Ksh20, 000 in loans and make withdrawals of up to Ksh300, 000.

By Robert Nyagah

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