OneLife Rally hailed for boosting, marketing country’s tourism sector


Taita Taveta County Deputy Governor Christine Kilalo has hailed Onelife Rally Africa Limited for boosting the tourism sector in the county and country.

This is after the county hosted OneLife’s convoy of luxurious supercars at Moi Stadium in Voi town, which stopped over while on its cruise across the country’s most iconic national parks – Masai Mara, Amboseli, and Tsavo.

The vehicles which arrived on Thursday morning, ranging from the sleek Porsche 911 GT3, Lamborghini Urus, the rugged Ford Raptor F150 to the Ferrari 458, garnered massive interest as car enthusiasts expressed excitement at seeing such renowned speed machines at a proximate distance.

Onelife Rally cars being flagged off at Moi Stadium in Voi.

Speaking while flagging off the vehicles the Deputy Governor noted that the event came at an opportune time when the county is seeking investors to boost the economic status of the County.

She noted that apart from the national parks, the county also has beautiful sceneries and diverse culture making it ideal as a tourist destination.

“Through Onelife Safari Rally, our county is able to showcase to the world the various tourist attraction sites, the diverse cultures as you’ve witnessed from the traditional dances here as well as the Tsavo National Park. We welcome such activities in the county as they are meant to boost tourism, agriculture and mining hence boosting our economic growth,” she noted.

The County Executive Committee Member (CECM) for Youth, Sports, Gender, Culture and Social Services, Shedrack Mutungi, reiterated Kilalo’s sentiments adding that the event is a perfect opportunity to boost tourism while at the same time using it as a gateway to attract investments and partnerships.

“This event is a big window to let visitors, both domestic and international, know of our tourism potential,” said Mutungi.

Taita Taveta County Deputy Governor Christine Kilalo addressing Onelife Rally Drivers and residents at Moi Stadium in Voi during the stopover.

Onelife Rally Africa Limited Director and Chairperson of Leopard Point Luxury Beach Resort, Antonio Colleluori, stated that the event is unique as it aims to draw attention to the country’s massive potential in tourism, mining, agriculture, marine, and other sectors.

“The rally isn’t just about fast cars. It’s a catalyst for economic empowerment. By showcasing Kenya’s unique terrain, wildlife, and culture we are inviting the world to invest in our nation to create sustainable growth for local communities,” he said.

The rally event, which was flagged off at the Kenyatta International Convention Centre (KICC) in Nairobi on October 28, will end in Malindi on November 4, 2023.

By Michael Oduor

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